Make the board look like the GOAL card. Tap a peg to pick up its top ball, then tap another peg to put it there. Pegs hold 3, 2 and 1 balls. Each puzzle has a par — the fewest moves it can be done in — and doing it in exactly that many is a perfect plan.
A perfect plan earns 10 + 5 × par. Over par still finishes the puzzle, for 2 × par.
Based on the Tower of London, the classic test of planning: seeing several steps ahead, and noticing when the obvious first move is the wrong one.