Turn the word into the Goal word, one letter at a time — every step must be a real word (STONE → STORE → SHORE). Tap a letter of the word, then a key to change it. Each ladder has a par, the fewest steps it can be done in, always with everyday words.
A ladder earns 10 + 5 × par, minus 3 for each step over par (never under 5).
Lewis Carroll's word ladders: searching your vocabulary for words that fit a pattern, while planning a route to the goal.